Round two in Ajax customer polling ...

AJAX -- That annoying phone call from the polling company could lead to better services in Ajax.

From Oct. 25 to Nov. 7, the Environics Research Company is conducting a poll of Ajax residents, trying to determine what areas the Town is improving on in delivering services.

It is a follow-up to a survey done in 2005, in which residents were asked a series of questions, including their perception and satisfaction with the delivery of services, interaction with Town staff, spending practices and the waterfront.

Doing the polling fulfils an objective in council is 2007-2010 Corporate Strategic Plan to Enhance the Delivery of Customer Service.

"Public opinion polling is a valuable tool to understand what Ajax residents want and need," David Forget, manager, quality service and special projects, says in a press release. "Polling ensures that we keep in touch with our residents, helps us to focus our attention on improving service delivery to meet the needs of our diverse community. It also ensures that we meet our targets and criteria outlined in the strategic plan."

For benchmarking purposes, many of the questions are being asked in the same way as in 2005. It will help determine where the Town is improving in delivering services and where improvements need to be made. The new survey targets several areas of particular interest, such as community safety and election voting practices.

Once the survey is completed, Environics is completing a report and doing a presentation for council.

Also, Town staff will continue to survey residents by posting questions on the Town of Ajax website.
source: newsdurhamregion

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